Reinvigorating Product Strategy Peter Yu [Senior Director of Strategy & Marketing, MULTEK] Peter.yu@multek.com SYNOPSIS: Product Strategy is core to any company’s success. How can organizations launch successful new products, extend the lifecycle of existing lucrative products, or turn under-performing products into stellar ones? This paper will show, by using examples, how today’s shifting market and technology trends offer truly disruptive opportunities to those who “connect the dots” -- including how PCB manufacturers can help. 1. BACKGROUND This paper is being submitted on behalf of Multek, a Top 20 PCB Company globally according to industry analysts Prismark (2016). Founded in 1978, Multek’s operations included acquired businesses with legacies dating back to the Apollo missions by the United States’ National Aeronautics and Space Administration (NASA). With offices in over 13 countries, Multek owns five factories, is globally headquartered in Hong Kong, and operates...